Rarely touted (maybe because it is more readily available throughout Europe & considered a pharmacy or grocery brand like stateside Aqua Velva or Old Spice), I don’t know. I can definitely vouch for every Lea product I’ve bought for its performance, scent & quality. This soap is identical to the alum tube & it’s a spot on scent to their superb splash & balm. I bought Groomatorium’s last tub during the holiday rush so I hope they will re-stock & even consider expanding the Lea line. I gladly support Groomatorium for the depth of their inventory & customer service.